"For the most part I’m a uniform dresser and predominantly wear some version of the same thing every day, at least depending on what situation I’m in. It doesn’t really matter if it’s a long-term investment piece or the hottest trend of the season straight off the runway, if you love it and know why you need it in your wardrobe, it’s worth it. When asked what a customer should look for when investing in a new piece, Lobban said, "In the most simplistic terms, know why you’re buying something.
![svp edit svp edit](https://i.ytimg.com/vi/TwTQJeccQro/maxresdefault.jpg)
Since joining, my role has evolved and I now support all of our designer and luxury business across men's, women's, kid's apparel, shoes, and accessories." Each shop and the direction we take it in is unique and rooted in the brand’s DNA and the products we’re working with. Each concept has three key elements: an exclusive collaboration or assortment of product, a custom-built physical and digital experience, and a bespoke communications strategy.
#SVP EDIT SERIES#
In my new role, I worked to push forward our men’s designer assortment and launched New Concepts, a series of short-term pop-up shops that provide a platform to tell engaging stories through product. These conversations culminated in joining the business as VP of men’s designer and New Concepts in 2018. In late 2017, I met Pete Nordstrom and we spoke for a few months about potential opportunities and how I might be able to add value at Nordstrom. It was so fun pushing our offering in numerous different directions while always focusing on finding the very best product for our customers. At the beginning, we had less than 50 brands on the site by time I left, it had grown to around 500. From there I joined Mr Porter, which had recently launched. When I left Selfridges in 2011, I was the men’s designer and contemporary buyer. "When I was 18, I switched to working on the shop floor of Selfridges in London and in time moved into the buying office as an allocator. I think all my wages paid for the clothes I had in the "book," which was where the owner tracked who purchased what. I took the job because it seemed like a fun thing to do and I could get a discount on clothes. Company, Paul Smith, Armani Jeans, and more. Albans, Hertfordshire (which is still there) when I was almost 16, selling Stone Island, C.P. "I started working on the shop floor of a menswear boutique called David Copperfield in St.
![svp edit svp edit](https://static.techspot.com/images2/downloads/topdownload/2016/03/svp.png)
I credit the brand as being the one that caused me to really shift my focus from casual premium fashion to designer and luxury (not that I could afford much of it at the time). Initially, it was brands that were popular around my way when I was young-Stone Island, Fred Perry, Paul Smith-but it was Raf Simons who was the first major designer I encountered who spoke to the connection between music, clothes, and youth culture that resonated with me.
![svp edit svp edit](https://images.sftcdn.net/images/t_app-cover-l,f_auto/p/b76cd018-96bf-11e6-ac5f-00163ed833e7/3332479109/vegas-pro-VegasPro_5.png)
So from my perspective I’ve been into fashion forever. When asked about the start of his career, it's trajectory, as well as the meaning of the term "New Concepts," Lobban said, "Growing up as a kid in the UK, I was really into music and the subcultures that surround the different genres and, in turn, the clothes.
![svp edit svp edit](https://0701.static.prezi.com/preview/v2/rjim6ksulrgjc5d6rwbavbom3t6jc3sachvcdoaizecfr3dnitcq_3_0.png)
In an interview with Esquire, SVP of Designer and New Concepts at Nordstrom Sam Lobban discusses his career at the well-known fashion brand as well as his style do's and don'ts.